Sleepyhead thinks you're an idiot

One thing I really hate; I mean I loathe, as in bring on the bamboo shoot manicure despise is advertisers who think you are stupid.

They want you to purchase their product with your hard-earned cash but they also, in their ads, demonstrate that they think you are a moron.

In New Zealand there’s one company that is like fingernails on the blackboard every time I hear their jingle. This is odd, because I have absolutely no problem with the company or their products… just their ads.

The company is Sleepyhead. They make beds.

Their ads all start with a jingle they’ve had for years, where some guy cheerily sings: “Now you don’t buy a bed every day…”

There used to be a whole song, but that’s gone by the way. The announcer then cuts in with the mattress of the week specials etc.

The ads end with the end of the jingle: “…you can sleep on it!”

Brainless condescending bastards they are.

“Now you don’t buy a bed every day.” Think about it. Could there be a more bloody obvious statement?

"OH MY GOD! LOOK! The sky isn't falling!"

Or possibly:

*Yawn* *Stretch* Well, that was a good night’s sleep, I’ll just hit the bed destruction button and Sleepyhead will deliver a new one this afternoon. Not that there’s anything wrong with this one, it was brand new yesterday, but hey, I buy a bed every day.

What a waste. Thank God we have Sleepyhead to prevent such scenarios by warning us not to buy a bed every day, despite it being to their obvious economic advantage. Oh crap, my sarcasm meter just went off the dial.

So we come to the end of the ad: “You can sleep on it!”

WTF? That’s like trying to sell a new car by saying: “You can drive it!”

Here, buy the new Porsche 911 Carrera – it has four wheels, a motor and look, even a steering wheel. The driver sits here, in the driver’s seat, and uses these controls to make the car go brmmmm brrmmmm.

So Sleepyhead – a little heads up (so to speak). The only time I’ll be caught sleeping on one of your mattresses is if your ads give me a brain aneurism and I have no choice.